"Tablets can essentially bring your website in-store"
The pressure is high for old-school retailers to create an in-store customer experience that can compete with the growing attraction of online shopping from the comfort of home. The key to triumphing is to create high-tech customer experiences by engaging customers with services or products, while shopping which in turn provides in-store shoppers with the benefits of online shopping. There are several creative ways to integrate technology into the in-store shopping experience, but one of the most cost-effective and versatile solutions is the tablet point of sale (POS).
1. Display Interactive Technology
Ideally having tablets placed at eye-level with information on products and services can prove to be very attractive – this can also be seen as a new way to visually advertise products in a digital format. Interactive or instructional videos blend the appeal of online and...